Tuesday, 26 July 2016

Critical & Cultural Studies - Research Blog (Entry No. 6)

Topic: Can Design Language Ever Be Truly Universal
Critical & Cultural Studies - Research Blog 
Tutor: Va Nee

Entry No. 6

http://www.tiffanyzhu.com/blog/2013/2/16/typography-in-advertising

http://www.famouslogos.us/coca-cola-logo/.

These links refer to the typography and logo as part of design language. The consistency in logos and typography further enhanced Coca-Cola's growth and success in the beverage industry. The significance of Spencerian Script in Coca-Cola logo is the secret to their continued success over the years. The success of Coca-Cola as a brand is centered on its logo. Coca-Cola has been able to make its logo one of the most recognizable logos in the world business. On the other hand, typography draws the consumers attention to a product as well as allows advertising to pass the message they intend to pass clearly. By doing so, no matter what the subject of the advertisement is, customers can see that the advert is about Coca-Cola. These links are relevant to describe these two aspects of design language. For an example, logo and typography in this assignment.    

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