Tuesday, 12 July 2016

Critical & Cultural Studies - Research Blog (Entry No.5)

Topic: Can Design Language Ever Be Truly Universal
Critical & Cultural Studies - Research Blog 
Tutor: Va Nee

Entry No. 5


These links refers to the announcement of "One Brand" global marketing strategy by Coca-Cola which has rolled out new packaging that uses the company's recognizable "red disc" emblem with the aim of unifying its product portfolio. Such unification further underscores the company's commitment to choice thus allowing consumers to choose which ever Coca-Cola suites their taste, lifestyle, and diet. The company feels that this unifying strategy will make it easier for consumers to find and choose their favourite variety. For an example, Coca-Cola Original, Coca-Cola Light/Diet/Zero/Life. These links are appropriate to explain the "One Brand" global marketing strategy by Coca-Cola. Therefore, Coca-Cola unifies its brand worldwide with new design language for its growth.       
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