Internet Cultures - Apple Inc.

Mobile Apps: Creative Industry - Apple Inc.

Apple Logo

Apple Campus

Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch and the Apple TV digital media player. 

Steve Jobs

Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. In January 1977, and was renamed as Apple Inc. In January 2007 to reflect its shifted focus toward consumer electronics.

However, from its origins with advent of Apple's iPhone in 2007, to an industry that could potentially be worth as much as $100 billion by 2015, the mobile apps industry has experienced nearly unprecedented growth. The unique aspects of the industry are discussed in terms of how they have encouraged the widespread popularity of smartphones and other mobile devices and have transformed electronic gaming, internet retailing, and social networking.

Although the mobile apps industry began with Apple's introduction of the iPhone, its phenomenal growth is due to the entry of several competitors into the marketplace, notably Motorola, LG, and Samsung. This competition has given rise to an entirely new product space known as smartphones. Smartphones have far greater functionality than normal mobile phones due to their ability to run mobile apps. These applications confer on smartphones the capabilities to send and receive e-mail, play music, movies and video games, and even communicate remotely with computers from virtually anywhere in the world.     



Bibliography: 

1. https://en.wikipedia.org/wiki/Apple_Inc.

2. Rakestraw, T. Eunni, R. Kasuganti, R. (n.d.) Basics Of The Mobile Apps Industry. [Online] Available at: http://www.aabri.com/manuscripts/131583.pdf  (Accessed 12 December 2016).