Internet Cultures - Consumer Impact On Mobile Internet

Consumers Impact On Mobile Internet

Mobile Internet Takes off Anywhere and Anytime

Consumers put a value on the mobile Internet that far exceeds what they pay for it. Competition and innovation in the tech sector are unleashing invention in countless other areas as consumers adopt new behavioral patterns and businesses find ways to improve efficiency, develop new products and services, and expand their market reach. The mobile Internet has created millions of jobs too and the wave has not yet begun to crest. Mobile penetration is increasing, the costs of access and devices are coming down, and more, and more people in both developed and developing economies are using the mobile Internet as their first - and often their only - means of going online.

But the combination of consumer demand and market-based innovation has consistently and successfully driven the mobile Internet's growth, generating enormous economic and social benefits. However, almost everyone on the planet today, regardless of where he or she lives and works, the mobile Internet is already, or soon will be, a life-changing phenomenon. (See Through the Mobile Looking Glass: The Transformative Potential of Mobile Technologies. BCG Focus. April 2013). 

For the vast majority of consumers worldwide, the primary computing and online experience will be on mobile devices. That means nearly every service, business, and person who wants to use the internet will be thinking mobile first and PC second. If they think about PCs at all.

Bibliography:

1. Duncan, G. (2012). What Happens To The Web Now That Smartphones And Tablets Run The Show. [Online] Available at: http://www.digitaltrends.com/computing/get-used-to-it-mobile-is-taking-over-the-internet/ (Accessed on 2nd December 2016)

2. https://www.bcgperspectives.com/content/articles/telecommunications_connected_world_growth_global_mobile_internet_economy/