Topic: Can Design Language Ever Be Truly Universal
Critical & Cultural Studies - Research Blog
Tutor: Va Nee
Tutor: Va Nee
Entry No. 2
This link refers to the history and background of the Coca-Cola Company which is a global leader in the beverage industry. Frank M.Robinson created the Coca-Cola logo in 1885. Coca-Cola was originally "patent medicine" when it was invented in 19th Century by John S. Pemberton. Today, Coca-Cola has grown to be the world's most ubiquitous brand with more than 1.4 billion (now 1.6 billion) beverage servings sold each day. The Company's product portfolio is the ground for their successful business model. It is submitted that, Coca-Cola could provide a great range of product options to the customers who can choose according to their balanced diet and active lifestyles. Furthermore, the consistency in its brand further elevates its status as a global leader in the beverage industry in the world. Therefore, this link is relevant for the discussion on the background of the company.
No comments:
Post a Comment