Critical & Cultural Studies - Research Blog ( Entry No. 3)

Topic: Can Design Language Ever Be Truly Universal

Critical & Cultural Studies - Research Blog 
Tutor: Va Nee

Entry No. 3

http://catarina.udlap.mx/u_dl_a/tales/documentos/lni/abrego_r_v/capitulo1.pdf

This link refers to the literature review and the theoretical framework on brand image. In reference to Coca-Cola Company, it has invested time and money to have its own image which was well recognized since the World War II as it has been household name among consumers in the world. It is submitted that an image is very important to a company, without it, businesses would collapse. Coca-Cola owes its success to its well-known image since 1885 till to date. The consistency in the image and consumers preference to its Coca-Cola beverages further strengthened its monopoly in the beverage industry. Therefore, image is an important aspect of the design language for its sustenance and growth in the market place. Thus, this link is the most suitable to describe the brand image aspect of the design language.