Topic: Can Design Language Ever Be Truly Universal
Critical & Cultural Studies - Research Blog
Tutor: Va Nee
Tutor: Va Nee
Entry No. 4
http://epubl.luth.se/1404-5508/2003/132/index.html
This link refers to brands which is regarded as one of the most important aspect of the design language. In reference to Coca-Cola, it ensures its brand is the key instrument for creating superior business performance. Till the date, Coca-Cola's initiatives largely concern with the value of brand consistency which is a strategic commitment that is vital to their success as their secret formula. Coca-Cola maintains consistency in its branding which develops meaning and becomes ingrained in customer's memories. This is how customers are made. It is a brand that has found the right rhythm of constantly evolving and continuously exciting the customer yet always remaining true to itself. Thus, it is evidenced that consistency builds attraction, affinity and loyalty of customers towards Coca-Cola branding. Therefore, this link is appropriate for this assignment.
http://epubl.luth.se/1404-5508/2003/132/index.html
This link refers to brands which is regarded as one of the most important aspect of the design language. In reference to Coca-Cola, it ensures its brand is the key instrument for creating superior business performance. Till the date, Coca-Cola's initiatives largely concern with the value of brand consistency which is a strategic commitment that is vital to their success as their secret formula. Coca-Cola maintains consistency in its branding which develops meaning and becomes ingrained in customer's memories. This is how customers are made. It is a brand that has found the right rhythm of constantly evolving and continuously exciting the customer yet always remaining true to itself. Thus, it is evidenced that consistency builds attraction, affinity and loyalty of customers towards Coca-Cola branding. Therefore, this link is appropriate for this assignment.
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